To reach our socially responsible goals, Better Buddies has partnered with a major non-profit organization, the Best Friends Animal Society, with whom we will tackle the social issue of the prevention of animal cruelty alongside the rescuing, rehabilitation and adopting of displaced pets. Directly, we will help our non-profit partner through our socially responsible program, Project Paw.
Project Paw will be the umbrella for all of Better Buddies' initiatives through which we will pursue our mission of no more homeless pets, increasing awareness of the benefits of adopting animals from shelters in order to prevent unnecessary euthanasia. Better Buddies' first initiative is our Guardian Angel Project which donates a percentage of profits to homeless animals that have very special needs. These animals need outside funding for state-of-the-art vet care, gentle training for behavioral problems, and most importantly, love and individualized care.
Better Buddies' Guardian Angel Project began with our first product, the eco-friendly Dog Bed. Now it has extended to our full line of eco-friendly Dog and Cat beds, including the eco-friendly Donut Dog and Cat Beds and Bedrolls. With your purchase, we will donate 10% of the profit of each bed to the Best Friends Guardian Angel Program. Together we can make a difference in the lives of many animals in need.